Everything Has Changed and Nothing Is DifferentThursday, April 11
9:15 am. - 10:45 a.m.
Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.
The ultimate sales and marketing truth slayer, Scott Stratton helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships. He has written five best-selling business books, including UnBranding: 100 Branding Lessons for the Age of Disruption and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers, values like trust, authenticity, relationships and service.
Alton Fitzgerald White
singer, actor, dancer
Triple talented singer, actor, dancer Alton Fitzgerald White has starred in six smash Broadway hits, the only the only African-American ever to do so! He made his Broadway starring debut as John in Miss Saigon with his powerful heart rending performance of the anthem “Bui Doi” bringing nightly ovations. He went on to star in The Who’s Tommy, Smokey Joe’s Café, Ragtime: The Musical, The Color Purple and - most relevant - his record breaking 4,308 performances as King Mufasa in The Lion King. Along the way, he's appeared on TV, Movies, released a hit CD, Disney My Way, and authored his autobiography MY PRIDE: Mastering Life's Daily Performance. Alton shares his secrets on how to consistently give your best performance each & every day, and yes he does sing during his keynote, bringing a taste of Broadway right onto the XDP stage!
Embracing the Design MindsetFriday, April 12
8:30 a.m. - 9:45 a.m.
The businesses and organizations that lead with inquiry and empathy are ultimately the most innovative. Integrating design thinking, lean and agile methods are a few ways to do this. That’s because curiosity and empathic leadership are rooted in open, growth mindsets. They also generate collaborative work environments and lead to building customer-centered products and services.
President and Founder
Figure 8 Thinking
University of Pennsylvania lecturer and Paris d.School fellow, Dr. Natalie Nixon is a strategy, foresight and innovation expert. As president and founder of Figure 8 Thinking, LLC., she advises leaders on unique approaches for process transformation and leveraging creativity as an innovation resource to more rapidly achieve priority business goals. Natalie does this by applying her background in cultural anthropology, fashion, and service design. The focus in her work is two-fold: Innovation — creating unique customer-centric approaches for process improvement & transformation — and Change Management — designing the optimal ways to implement and sustain the innovation. Natalie is the editor of Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond and a regular contributor to INC.com online magazine on creativity and design thinking.
Speaker presented by:
Dan Klein teaches improvisation at Stanford University where he is a Lecturer in the Graduate School of Business and the Department of Theater and Performance Studies. He also leads classes at the Hasso Plattner Institute for Design, including a new offering titled Game Design: Making Fun. His workshops are in demand at the Schools of Law, Medicine and Engineering, and he was recently named Teacher of the Year by the Stanford Students Association. Dan travels around the world delivering leadership communication programs with Stand & Deliver Consulting for organizations like Cisco, Blackrock, Roche, Nestle, Nasdaq OMX, eBay and LucasFilm. Over the past 25 years, Dan has worked with undergraduates, grad students, executives, teenagers, global leaders and eager toddlers. The creative process fascinates him, and he has dedicated his life to nurturing, supporting, revealing and accelerating it.