Zones

XDP’s zones cover each aspect of the core curriculum of association meetings:

 

Marketing

Marketing

With an avalanche of new commercial events hitting the market, associations can’t afford to oversaturate members’ inboxes with the same old messages. Today's association marketing pro has to be on the leading edge of strategies that cut through the clutter, get noticed, and sell the event. Discover how to segment your audiences, harness new media platforms and put best practices into action. Then, you can confidently build the most epic marketing plan your team has ever seen.

 

Technology

Technology

Event technology is way more than apps, beacons, RFID and Wi-Fi bandwidth. Live events must be socially augmented and interactive with solutions that are easy to use—technology must make the live experience better, not compete with it. Explore the hottest new ideas and tools with other association tech leaders like you. You’ll leave with tangible takeaways that will give you what you need to help your organization’s events become top performers. Your boss will love you for it.

 

Location

Location

In life, they say the journey is what matters most. But when it comes to experiences, it’s really all about the destination. To design a remarkable experience, you must take advantage of all that your host city or venue has to offer. Curate all of the extra details surrounding your event—from travel to lodging to food—and you’ll create a seamless experience that will keep your guests engaged while they’re onsite. Do it right, and your guests will become your strongest advocates.

 

Experience

Location

It takes diligent planning, hard work, and a boatload of caffeine to create truly inspiring experiences. What’s more—even if you do everything perfectly for one event, you can’t just repeat the same formula the next time. Otherwise, your guests will get bored and your competition will get bolder. By investing your time and effort into creating unique, memorable experiences, your guests will become loyal advocates.

 

Learning

Learning

Great content is the lifeblood of an experience. It’s why people will choose your event over your competition’s. But simply having quality programming isn’t enough. You also have to make sure the delivery is engaging, interesting, curated, customized and easily accessible. If you don’t, your guests may tune out. Or worse—they won’t recommend or attend your event in the future.

 


Whatever your role, there will be something for you at XDP.

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